Project brief:
BTogther was preparing to launch their brand and create awareness with the goal of persuading the ecommerce shoppers to shop via Btogether. This action by the customer provides monetary support to People with Disabilities (PwD). The theme of the campaign is "add meaning to your shopping", highlighting the feel good factor being added to the usual shopping experience.
Design brief:
The communication campaign created is addressed to the general public depicting a glimpse into the lives they will be impacting with a small change.
My team created a series of light-hearted and relatable comic pages with stories that create empathy in the audience. The objective was to leave an emotional impact that lingers when the reader purchases via BTI. The dissemination of deliverables is through multiple modes of communication like newspapers and social media platforms.
My team created a series of light-hearted and relatable comic pages with stories that create empathy in the audience. The objective was to leave an emotional impact that lingers when the reader purchases via BTI. The dissemination of deliverables is through multiple modes of communication like newspapers and social media platforms.
Comic pages for campaign
The comics highlight individuality and convey the inclusive and supportive brand image. The characters are differently abled young adults, a major section of the community helped by the organization. The dialogues make the motivation to shop with BTI apparent through and there is a strong Call to Action connected to the scene.
Insta carrousel for social media marketing
The comics can be posted on social media platforms as well as published in print media to reach a wide audience. The comics are created in a black and white version to maintain contrast for low cost printing of fliers and in newspapers.
Distribution through newspaper for maximum engagement
Packaging design for items purchased through BTI
