Website redesign for SYNAPSE 2025
I designed the entire website with the intention to highlight strong visuals, strengthen CTAs and create a seemless scroll. I worked with the development team to ensure the design is translated well and feedbacked regularly for smooth operation. I also created collaterals for the pages like speaker cards (introducing theconference speakers and showcasing various themes) and thought seeders (stimulating snippets of information).
Speaker cards (front and back side respectively): Created the visuals, layout, icon and motifs
Social media channels (Instagram, Linkedin, email)
I worked extensively for the SYNAPSE socials included creating a new visual strategy for Instagram, visualizing the possible looks according to content types, planning the grid, creating templates and content creation. The pre and post event posts were designed according to a templatized grid look with visuals in line with the on ground collaterals. This meant minimal design with use of the blue gradients, yellow used in dashed lines, dashes and text, realistic and textured visuals to suit the event audience. In contrast the between edition look is colorful and poppy, showcasing quirky visuals and playful pops of yellow targeting the general young Instagram audience aiming to grow the audience.
Reel covers: generation of visuals and design
Presented and recorded P2Cs, participation in the scripting and visuals
Animated gif carrousels on Instagram linking to new blog posts
Linkedin article covers: Generated visuals based on blog theme, designed with yellow pop
Reel covers: generation of visuals and design
Presented and recorded P2Cs
Reel covers: generation of visuals and design
Emailer design for session outreach
Whatsapp image design for event outreach
